Hitwise To Shut Down Following Jumpshots Closure
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All this does suggest some sort of privacy calculus at the core of the decision to close down Hitwise. Jumpshot was likely shuttered at least in part to prevent further PR fallout from reaching corporate parent Avast, as some commentators started calling for the security software to be uninstalled.
For example, In January 2020, Avast announced plans to shut down Jumpshot. The company explained that users \"questioned the alignment of data provision to Jumpshot with [Avast's] mission and principles\". The loss of that feed caused issues for many keyword research providers. SEMrush head of global marketing Olga Andrienko explained the company's multiple vendor relationship strategy on Twitter, noting:
Hitwise was one of the earliest web analytics companies, competing against brands such as comScore and Nielsen. It's unclear whether the \"events outside of our control\" remark on their website references Jumpshot's shutdown specifically, but many analysts believe that it does. Hitwise, like SEMrush, collected data from multiple sources, but they may have feared that their other data providers were about to run into the same privacy issues that had impacted Jumpshot. 153554b96e
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